GTM Execution
GTM Execution installs the operating system that converts strategy into consistent outcomes — decision clarity, sequencing, ownership, and a weekly cadence that holds under real constraints.
When GTM Execution is the right move
Use this when strategy exists but momentum is stalling because execution has fractured. If you are unsure where the fracture starts, begin with the GTM Diagnostic.
- Priorities drift between meetings and decisions get re-litigated.
- Too many initiatives with unclear sequencing and no stop list.
- Ownership is unclear and milestones are not enforced weekly.
- ICP, pricing, or positioning changes under pressure.
- The CEO becomes the bottleneck for decisions and delivery.
- Pre-revenue exploration or early-stage validation.
- Teams looking for “more advice” without execution discipline.
- Marketing-only or sales-only execution requests.
- Open-ended retainers without defined outcomes.
What gets installed
Execution becomes stable when decisions are explicit, ownership is named, and cadence is enforced. The work installs the minimum operating system required to hold momentum.
- Decision Log: what is locked, by whom, and what changes it.
- Stop List: what stops when priorities shift.
- Sequencing Map: what happens now vs. later.
- Commercial Truth Record: ICP, pricing, positioning — locked or explicitly flagged as unstable.
- Owner Map: named owners for each priority and workstream.
- Weekly Milestones: measurable progress, not activity.
- Risk Surfacing: early visibility, not late surprises.
- Escalation Rules: when decisions move to leadership and how fast.
How the work runs
The work is time-bound and outcome-driven. The default engagement runs until the cadence holds without founder dependency.
Truth-lock and scope
Confirm the failure pattern, lock the minimum decisions, define the stop list, and agree the execution sequence.
Install cadence and ownership
Assign owners, set weekly milestones, and establish escalation rules so priorities do not drift.
Operate until stable
Run the weekly rhythm, surface risks, lock decisions in writing, and drive execution until the operating system holds.
8–12 weeks
Duration depends on complexity and decision readiness. The goal is stability, not time spent.
Outcomes
The objective is decision velocity and execution integrity — so the team can move without constant escalation.
- Priority stability and sequencing discipline.
- Clear ownership, fewer handoffs, faster decisions.
- ICP and pricing integrity under pressure.
- Weekly progress that compounds instead of resets.
- A marketing plan, content strategy, or demand gen program.
- Sales enablement or pipeline production.
- Generic coaching or leadership development.
- A replacement for operators inside the business.
Request an Execution Readiness Conversation
If you want to confirm fit quickly, send a short note with: your current GTM context, what is stalling, and who will be accountable for decisions and delivery.