GTM Diagnostic
A fast, structured diagnostic to identify where GTM execution is breaking first — decision clarity, ownership and cadence, or commercial truth.
What this diagnostic is
Most stalled growth is not idea failure. It is execution failure. The diagnostic separates “we need better strategy” from “we need execution integrity.”
Truth over assumptions
We identify the earliest point of breakdown — the place where decisions stop holding, ownership blurs, or commercial truth becomes unstable.
Not a workshop
This is not a brainstorming session, coaching conversation, or GTM education. It is a structured diagnostic with a fit verdict and next step.
What it tests
The diagnostic evaluates three execution lenses. The purpose is to locate the first fracture, not to debate symptoms.
Decision clarity
- Are decisions documented and stable, or constantly re-litigated?
- Is sequencing explicit, or does urgency reorder priorities weekly?
- Do teams know what stops when priorities change?
Ownership and cadence
- Do priorities have named owners and weekly milestones?
- Are risks surfaced early, or discovered late?
- Is the CEO the bottleneck for execution decisions?
Commercial truth
- Is the ICP a constraint that holds, or a debate that shifts?
- Does pricing reflect value and proof, or discounting pressure?
- Is positioning consistent across pipeline and delivery?
Where the fracture starts
We map symptoms back to the earliest cause. The goal is a clean verdict and a minimum set of decisions to lock.
What you leave with
Clear, actionable outputs designed to restore execution integrity — not more activity.
- A defined failure pattern (where the breakdown starts).
- The minimum decisions that must be locked now.
- Ownership and cadence requirements to stop drift.
- Immediate next step recommendation.
- Execution Reset: the system needs a reset to restore momentum.
- Not ready: decision authority or prerequisites are missing.
- Not a fit: the problem is elsewhere or the constraints don’t match.
Fit rules
The diagnostic works when the people in the room can lock decisions and assign ownership.
- Leadership team is ready to name owners and what stops.
- There is urgency, but also willingness to enforce sequencing.
- ICP, pricing, or execution cadence is actively drifting.
- The team wants advice without committing to execution discipline.
- No decision authority is available for GTM choices.
- The business is still validating basics (pre-revenue exploration).
Request the Diagnostic
If you want to confirm fit quickly, send a short note with your current GTM context and where you believe execution is breaking.