Fractional GTM Leadership
For teams that need an experienced GTM operator to install execution cadence, restore decision velocity, and drive repeatable revenue, without hiring a full-time executive.
When Fractional GTM is the right move
This engagement is appropriate when you already have enough signal to act, but the team lacks a single operating leader to convert intent into disciplined execution.
- Revenue is inconsistent and forecasting is unreliable.
- Sales motion exists but it is not repeatable.
- ICP and pricing are mostly known, but enforcement is weak.
- Delivery and sales are misaligned on fit and scope.
- The CEO is carrying too much GTM decision weight.
- Looking for a vendor to run marketing or outbound.
- Pre-revenue exploration without operating constraints.
- No internal owners for sales, delivery, or product execution.
- Seeking coaching-only support or open-ended advisory.
- Unwilling to make stop decisions and enforce focus.
Fractional GTM is not “more activity.” It is operating discipline: clarity, sequencing, and ownership tied to measurable outcomes.
Engagement model
A structured operating model designed to reduce fragmentation and restore momentum within a defined cadence.
Core responsibilities
- Install weekly operating cadence and execution rhythm.
- Enforce ICP and pricing discipline through qualification rules.
- Align sales and delivery around fit, scope, and proof requirements.
- Drive pipeline integrity, close behavior, and repeatability.
- Maintain a single execution scoreboard for leadership.
What this is not
- Marketing execution, content production, or paid media.
- Sales outsourcing or lead generation services.
- General business coaching or mentoring.
- Undefined advisory retainers without outcomes.
- Replacing internal leadership accountability.
What the first 90 days look like
Fractional GTM leadership is designed to establish operating clarity early, then drive execution against the true constraint.
Days 1–30: Truth and cadence
Confirm the constraint, set decision architecture, and install a weekly operating rhythm the team can run.
Days 31–60: Discipline and alignment
Enforce qualification, reduce noise in pipeline, align sales and delivery, and tighten offer boundaries.
Days 61–90: Repeatability
Stabilize conversion patterns, improve forecast integrity, and establish a measurable execution scoreboard.
Decision point
At 90 days, either extend with clear outcomes or transition ownership fully to internal leaders.
FAQ
How does this differ from the GTM Diagnostic?
The diagnostic identifies the constraint and sequencing. Fractional GTM installs cadence and drives execution against that sequence.
How does this differ from the Execution Reset?
The reset is a time-bound intervention to restore decision velocity. Fractional GTM is ongoing operating leadership within a defined cadence.
Do you manage internal teams?
I drive the operating cadence and execution discipline, working with your functional owners. Accountability stays inside the business.
What is the entry point?
Either the GTM Diagnostic or an Execution Readiness Conversation, depending on how clear the constraint already is.
Request Fractional GTM Leadership
If you need operating-level GTM leadership to restore execution discipline and repeatable revenue, request a fit conversation. If it is not a fit, you will be told directly.