Execution Reset
A time-bound, execution-led intervention designed to restore decision velocity and execution integrity when momentum has stalled. This is the work you do when strategy exists — but execution no longer holds under real constraints.
When an Execution Reset is the right move
Execution breaks in predictable ways: decisions get re-litigated, sequencing blurs, owners drift, and the CEO becomes the bottleneck. The reset restores a single spine for priorities, ownership, cadence, and escalation.
- Strategy exists, but outcomes are inconsistent and momentum is slowing.
- Decisions are unstable: priorities shift and teams reset weekly.
- Ownership is unclear and milestones are not enforced.
- ICP, pricing, or positioning changes under pressure.
- Leadership is ready to lock decisions and enforce sequencing.
- Pre-revenue exploration or early-stage validation.
- Teams seeking advice without committing to execution discipline.
- No decision authority available for GTM and resource allocation.
- Requests that are primarily marketing execution or sales outsourcing.
- Open-ended engagements without outcomes or stop conditions.
What gets restored
The reset restores decision clarity and execution integrity — so priorities hold, owners deliver, and leadership can move without constant escalation.
- Truth‑Locked Diagnosis: what is actually broken vs. assumed.
- Decision Architecture: what stops, what continues, and what sequences.
- Execution Spine: one set of priorities, named owners, and escalation rules.
- 90‑Day Execution Plan: weekly milestones tied to measurable outcomes.
- CEO Role Reset: where leadership stays involved vs. gets out of the way.
- Decision Log: locked decisions, owners, and change triggers.
- Stop List: what stops when priorities shift.
- Owner Map: named owners for each workstream and metric.
- Weekly Cadence: milestone review, risk surfacing, escalation timing.
- Commercial Truth Record: ICP/pricing/positioning stability (or explicit instability).
How the reset runs
The reset is time-bound and outcome-driven. It runs until the operating rhythm holds without founder dependency.
Truth‑lock and scope
Confirm the failure pattern and lock the minimum decisions required to stop drift. Establish the stop list, sequencing map, and escalation rules.
Install ownership and cadence
Assign owners, define weekly milestones, and implement the operating rhythm. Risks surface early; decisions are recorded and held.
Operate until stable
Run the cadence until execution holds. The goal is stability, not activity: fewer escalations, clearer ownership, and compounding weekly progress.
6–10 weeks
Duration depends on complexity and decision readiness. The finish line is when the system holds without constant leadership intervention.
FAQ
Is this the same as GTM Execution?
GTM Execution installs the operating cadence. Execution Reset is used when momentum has stalled and decisions no longer hold — it restores the conditions required for cadence to work. If you are unsure where the breakdown starts, begin with the GTM Diagnostic.
Do you execute marketing or sales work?
No. This work operates at the decision and execution-alignment layer. Your operators own delivery; the reset restores clarity, sequencing, ownership, and the operating rhythm.
Do you offer ongoing retainers?
Only after a reset, by invitation, and time-bound. If ongoing governance is required, that is treated as Execution Oversight — not a default service.
What do you need from us to start?
Decision authority in the room, current GTM context, and willingness to enforce sequencing. If these are missing, the verdict may be “Not ready” or “Not a fit.”
Request an Execution Readiness Conversation
Send a short note with: your current GTM context, what is stalling, and who will be accountable for decisions and delivery. You will receive a clear fit verdict and next step.